A brief history
Back in 2003 I became a founding investor of Powwownow with CTO Paul Lees. As soon as I was released from my golden handcuff deal with Domestic & General, who had bought my successful business Inkfish call centre (for £12,000,000, in 2004) I joined the company as joint CEO and Marketing Director. At that time the company had a turnover of £80,000 and three employees.
We gradually built the business, making the strategic decision early on to spend 20% of the turnover annually on marketing. The business had 60 staff and was turning over £14,000,000 when we finally sold Powwownow in December 2013 to US listed company PGI for £37,500,000.
During my time as CEO of Inkfish & Powwownow it was a constant source of frustration that despite working with seven different creative agencies over the last 15 years I had never been able to find an agency fleet of foot enough to respond to the news agenda, I have decided to change that by creating a new advertising genre.
Launching next month Poke the Tiger is a creative platform aiming to disrupt the advertising world with clever, funny or timely ads that cut through the general social media noise, creating customer engagement and standout for brands.
Poke the Tiger is a creative platform that connects brands with timely, disruptive creative ideas. Bringing together a pool of creative talent, with brands who need to stand out from the crowd, we believe that the best ideas will come to light and great things will happen to change the advertising world.
Exciting things are happening in our latest start-up thortful.com. We are building a market place for card designers to upload and make there cards available to the general public to buy.
We soft launched at the beginning of 2015 and the response to thortful was amazing, the user feedback was something that I've never seen in any of the business I've previously run. but with so many new feature that both our customers were asking for and ones that we wanted to add we have decided to suspended the service, so we can focus on delivering what our customers want.
thorful will be back in the Autumn 2015
In 2003 I became a founding investor of Powwownow with CTO Paul Lees. As soon as I was released from my golden handcuff deal with Domestic & General in 2004, I joined the company as joint CEO and Marketing Director. At that time the company had a turnover of £30,000 and three employees, including me.
We had a great business model, the first of its kind in the UK. But our first challenge was how we went about changing SME's perception of conference calling, and teaching them how changing there working practices could make for a better working life.
Our Strategic decision back then was to Educate SME's about conference calling and build our brand so that Powwownow were the go to conference calling company for SMEs. Since then we've also become the go to company for many FTSE 500 companies as well.
Over the next 9 years we built the business to 60 staff with a £14m T/O with £5m+ Profits.
After 9 years Paul and Myself decided we needed a change and sold Powwownow in December 2013 to US listed company PGI for £37,500,000.
In 1993 I Established Inkfish Call Centres, an outsourcing business.
Having worked in a small call centre during my late teens i recognised one key issue all call centres had, I like my co-workers were just bums on a seats!
With this in mind I decided to set about changing this. By caring about my employees, leading, training and motivating them, ensuring they were rewarded well and by giving them an good working environment, my belief was we'd win business.
and we did!
This attitude gave us success and within 7 years we very quickly grew to £26m T/O and 2,500 employees. Our Customers included O2, SKY, Renault, Tracker and many other household brand.
In the late 1990's there was a lot of talk about all call centres moving to India. So in 2001 I decided to sell Inkfish to Domestic and General Group PLC for £12,000,00 but this came with a 2.5 year tie in. well the least said about that the better
This is dummy copy. It is not meant to be read. It has been placed here solely to demonstrate the look and feel of finished, typeset text.
He who searches for meaning here will be sorely disappointed.
These words are here to provide the reader with a basic impression of how actual text will appear. Think of them merely as actors on a paper stage, in a performance devoid of content yet rich in form. That being the case, there is really no point in your continuing to read them.